Responsible AI
for business growth and social good.

The Ethics Guidelines for Trustworthy Artificial Intelligence developed by the EU High-Level Expert Group on AI highlight that trustworthy AI should be lawful, ethical and robust. They put forward a set of seven key requirements that AI systems should meet in order to be deemed trustworthy, including among others diversity, non-discrimination, societal and environmental well-being, transparency and accountability. The Guidelines have been also reinforced by AI Policy and Investment Recommendations.

The OECD’s member countries along with partner countries adopted the first ever set of intergovernmental policy guidelines on AI, agreeing to uphold international standards that aim to ensure AI systems are designed in a way that respects the rule of law, human rights, democratic values and diversity. They emphasize that AI should benefit people and the planet by driving inclusive growth, sustainable development and well-being.

In an era of rapid technological disruption and rising inequality, business has a unique opportunity to implement human-centered innovation by taking into account social, ethical and human rights implications of AI. The UN Guiding Principles on Business and Human Rights (UNGPs), authoritative global sustainability framework, offers a roadmap to navigate responsibility-related challenges and inspires creative solutions.

In times when Europe finds its space among AI superpowers and most EU countries have articulated their ambitions related to artificial intelligence, it is of paramount importance to find your unique voice, track and join essential conversations, strategically engage in collective efforts and leave meaningful digital footprint. We live in an interconnected and interdependent world!